Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On the web gambling operator Unibet announced today that it’s to launch an overhauled version of its online video gaming brand Maria later on this thirty days. The organization said that the overhaul would incorporate a fully responsive front-end web site and a brand new brand name tonality. Therefore, the it would be diversified in a bid to become more attractive to both feminine and male gambling customers.
Unibet bought Maria Holdings Ltd. back in 2007 for the total amount of £54 million. It shall now be rebranded as Maria Casino in most the areas it runs by mid-February. The launch would be to occur in three phases. The overhauled internet site went live on February 8 in Estonia. It’s become launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What is more, it shall move its offering from online bingo to casino games once the latter have turned out to be very popular among gambling customers. Hence, the brand name should be able to target both male and players that are female.
The casino that is online is offered across all available stations. The Maria Casino website has its branding and logo revamped. Brand New personalization features and dashboard will also be introduced. Dersim Sylwan, Head of advertising for Maria, explained that although the site will be one ‘with a feminine touch,’ these are typically now aiming at expanding their client base so that it include both male and female gambling clients.
The executive noted that they will now have to update the brand in a manner that reflects that shift as well Maria’s customer demographics as for the shift from bingo to casino. Bingo will carry on as an essential component of this brand name’s product providing, utilizing the latest bingo customer established back 2015 showing a lot more than excellent results.
Following its revamp and rebranding, Maria Casino will even have a brand new brand name character that is likely to engage existing customers deeper in what the web site is offering and would offer grater loyalty from them.
An exciting marketing campaign will mark the rebranding and revamp. It is distributed across all stations so www.beatingonlinecasino.info that both current and possible brand new players are reached and introduced to your new brand character and the revamped website. television advertisements will run in the organization’s core areas, other content that is related be spread across different stations, with radio, print, and mobile being among those. a social networking campaign are launched to share with players concerning the upcoming changes.
Development Launches Dedicated Live Casino Areas for Genting and Crockfords
Provider of Live Casino solutions along with other items for the gambling industry Evolution Gaming announced that two brand new Live Casino areas for online gambling operator Genting Alderney were launched.
A Genting Casino area is going to be providing popular casino games like reside Blackjack, Three-Card Poker, and Baccarat, as well as Evolution’s exclusive Immersive Roulette. All games is going to be streamed from the said dedicated area at Evolution’s Riga-based studios.
Another committed area will undoubtedly be featuring VIP experience aimed at recreating the renowned Crockfords, known to be the earliest gaming club for rich players. Gambling customers will have the opportunity to play Blackjack, Baccarat Squeeze, and Roulette that is live enjoying the Crockfords recreated glance at the Riga studio.
Commenting in the launch of this two brand new gaming that is dedicated, Genting Casino Managing Director Peter Nolan stated it is instrumental to their online growth technique to have a fully built-in service that spans in both land-based and live-streamed surroundings. The executive also pointed out that a payment that is new is developed to guarantee the easier and faster transfer of funds from on- to offline play and vice versa.
Mr. Nolan explained they have created a package that will be equally beneficial to gambling customers as well as affiliate partners that they are well-aware of what motivates players of both online and land-based casino games and this is why.
The launch of the two dedicated areas will have on Genting’s online brand, the executive defined this as an important milestone for the company’s development, giving customers the chance to experience the Genting and Crockfords atmosphere on a number of devices as for the effects.
Evolution Gaming CEO Jens von Bahr stated they are ‘enormously proud’ to launch gaming Live Casino areas with Genting, hence underlying their focus to converge and optimize gaming possibilities for land-based venues to make certain that those have the ability to provide both new and existing players using the most readily useful experience that is possible.
Prior to the launch associated with the two specialized casino that is live for Genting, Evolution has provided the video gaming group with its array of real time Casino solutions. In 2015, Genting went live with the supplier’s complete line-up of green tables for desktop and mobile, with Baccarat, Blackjack, Casino Hold’em being only few of those august.